Strong brands are not just for corporates, fashion labels and electronic gadgets - your personal brand is just as important!
In an increasingly digitally linked world, every photograph of you is an invaluable opportunity to market your services, your company or your product. The question is, does the image still reflect what your current offering, role and goals are? Can people still recognise you when meeting you in a video call or in person, or will they be wondering if they are speaking to the right person? To help you answer these questions I have made a check list of signs you need to update your photo to help you decide if you need to or not.

Signs you need to update your photo:

1. Your hair colour/style has changed since your photo was taken.

2. Your role has changed and your photo image is no longer appropriate in how you present yourself

3. Your appearance has changed significantly either by weight gain, or loss (thanks to lock down, this might be quite a few of us).

4. Your photograph is 5 years plus old – your’e growing wiser & fashion has moved on – reflect this in your photo

 

If you can say yes to one or more of these, it’s time for change. You can’t live in the past, it’s important to be who you are right now. Let your photograph reflect exactly who you are and what you have to offer! Enlisting the services for photography, hair and fashion stylist are investments worth making if you need help. Before you do this, however, it is good to take time to think about what it is you would like people to see when they look at your photograph. Any professional you hire to help you with this should be considering this too. What are your customers/clients coming to your for? What aspect of what you have to offer would you like to highlight? Only then can you decide how you will dress and style yourself.

 

For more on this topic, subscribe to my new blog so that you don’t miss out on my next article exploring the importance of being your own brand and how you can send the right message using the language of fashion.

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Hi, I am Faye Hofmann, consultant in fashion and image. What do I do? Quite simply: I help you be your best brand by showing you what colours suit you, what clothes to wear, and what to do with your face and hair. I offer personal coaching and motivational talks to corporates and groups on style topics. My clients are corporate professionals, entrepreneurs, parents and singles who want to up their game. Services include colour, style, and personal shopping. 

Let’s strategise together on what you could do to:

-get confident

-be taken seriously

-attract the right customer or partner

-simply love the way you look!

We can meet up online or, if you are in the Zug-Zurich-Luzern area, in person (with CoVID protocols of course).

Post a comment here, reach me on my Email or Facebook page me if you would like to chat about your or your group’s needs (0bligation free). I speak English and German.

Rainstrasse 1, 6314 Unterägeri, Zug, Switzerland

Contact me on +41 (0)78 840 0881